I'm an experienced creative digital designer with 9+ years of experience. I'm in love with books and the magic of grids; I translate this knowledge to all digital products I work with.
My editorial background has trained me to be a detail-oriented designer with a structured knowledge of the creative process and its scales for project-level planning.
I'm passionate about what I do, but also, I love, and it is my passion to mentor other designers, helping them grow in their skills and careers. I enjoy learning and sharing my knowledge with other people.
Briefing
Research (Project goals, target audiences, market, competitors)
Work in collaboration with PO, PMs, UX, Development.
It is all about the thinking process. My ultimate goal is to develop a solution-based design approach to help clients solve real cases, achieve business needs and the rest of the team. For this to happen, many ideas and hypotheses need to be generated and iterated upon.
Visual strategy
To succeed, every digital product has to be aesthetically appealing, functional, robust, distinctive and memorable. To ensure that the right balance of these components is maintained I always stay in close contact with the client and address every project holistically.
Say hi back ⟶ hello@melissacastano.com
I'm learning watercolor 🎨
I'm learning how to play the guitar 🎸
Improving my cooking skills👩🏻🍳
I was a coauthor writer of a book for entrepreneurs.