First of all, thank you for passing by! I'm a Colombian designer with a big desire to experiment with different media. I've lived in The United States and Spain, which has transformed my way of connecting with other cultures and change my mindset.

I'm an experienced creative digital designer with 9+ years of experience. I'm in love with books and the magic of grids; I translate this knowledge to all digital products I work with.
My editorial background has trained me to be a detail-oriented designer with a structured knowledge of the creative process and its scales for project-level planning.

I'm passionate about what I do, but also, I love, and it is my passion to mentor other designers, helping them grow in their skills and careers. I enjoy learning and sharing my knowledge with other people.

CV ⟶ Upon request.

It's all about my → design process *
HOW THE MAGIC HAPPENS

Learn

Briefing
Research (Project goals, target audiences, market, competitors)
Work in collaboration with PO, PMs, UX, Development.

Think

It is all about the thinking process. My ultimate goal is to develop a solution-based design approach to help clients solve real cases, achieve business needs and the rest of the team.  For this to happen, many ideas and hypotheses need to be generated and iterated upon.

→ Create

Visual strategy
To succeed, every digital product has to be aesthetically appealing, functional, robust, distinctive and memorable. To ensure that the right balance of these components is maintained I always stay in close contact with the client and address every project holistically.

Education

Master in Publishing Design: Print and Digital Media.
IED - Madrid, Spain︎
Graphic Design BFA
Jorge Tadeo Lozano - Bogotá, Colombia

Selected Clients

Shipt.com
Google Web Stories
Google Assistant
Chrome.com
Google for Retail
Android
Huge Inc
El Tiempo
ABC del Bebé

Hi!👋

Say hi back ⟶ hello@melissacastano.com

Listening to 🎧

Evermore (none stop) - Taylor Swift
(I love the storytelling in this Album)

Besides work

I'm learning watercolor 🎨
I'm learning how to play the guitar 🎸
Improving my cooking skills👩🏻‍🍳
I was a coauthor writer of a book for entrepreneurs.