First of all, thank you for passing by! I'm a Digital Designer with a big desire to experiment with different media. I have 10 years of experience; I'm in love with editorial design and the magic of grids; I translate this knowledge to all digital products I work with.
My editorial background has trained me to be a detail-oriented designer with a structured knowledge of the creative process and its scales for project-level planning. My design motivations are centered around efficiency; I love building new types of processes to level up the quality of the project I'm involved in.
I've lived abroad, which has transformed my way of connecting with other cultures and changed my mindset. For me, it's important to connect with people. I'm passionate about my craft, but also I love to mentor other designers, helping them grow in their skills and careers. I enjoy learning and sharing my knowledge with other people.
Briefing.
Research (Project goals, target audiences, market, competitors)
Work in collaboration with PO, PMs, UX, Development.
It is all about the thinking process. My ultimate goal is to develop a solution-based design approach to help clients solve real cases, achieve business needs and the rest of the team. For this to happen, many ideas and hypotheses need to be generated and iterated upon.
Visual strategy.
To succeed, every digital product has to be aesthetically appealing, functional, robust, distinctive and memorable. To ensure that the right balance of these components is maintained I always stay in close contact with the client and address every project holistically.
Collaboration. Design isn't just about creating the product but making sure the product is developed with high standards to reach the client's goal. Teams need to collaborate, test the product out, and be in constant collaboration with PMs POs, Development, and QA Team. Then we can build a long-lasting partnership.