I'm Melissa Castaño. First of all, thank you for passing by! I'm Visual Designer with a big desire to experiment with different media. I've lived abroad, which has transformed my way of connecting with other cultures and change my mindset.

I'm an experienced creative digital designer with 9 years of experience. I'm in love with books and the magic of grids; I translate this knowledge to all digital products I work with.
My editorial background has trained me to be a detail-oriented designer with a structured knowledge of the creative process and its scales for project-level planning.

I'm passionate about what I do, but also, I love, and it is my passion to mentor other designers, helping them grow in their skills and careers. I enjoy learning and sharing my knowledge with other people.

CV ⟶ Upon request.

Education

Master in Publishing Design: Print and Digital Media.
IED - Madrid, Spain
Graphic Design BFA.
Jorge Tadeo Lozano - Bogotá, Colombia

Selected Clients

Shipt.com
Google Web Stories
Google Assistant
Wear OS
Chrome.com
Chronicle Security
Google for retail
Grow with Google
Android
Univision
El Tiempo

Hi!👋

Listening to 🎧

Folklore - Taylor Swift (love the storytelling of this album)

Besides work

I'm learning watercolor 🎨
I'm learning how to play the guitar 🎸
Improving my cooking skills 🍳

It's all about my design process *
How the magic happens

Learn

Briefing.
Research (Project goals, target audiences, market, competitors)
Work in collaboration with PO, PMs, UX, Development.

Think

It is all about the thinking process. My ultimate goal is to develop a solution-based design approach to help clients solve real cases, achieve business needs and the rest of the team.  For this to happen, many ideas and hypotheses need to be generated and iterated upon.

→ Create

Visual strategy.
To succeed, every digital product has to be aesthetically appealing, functional, robust, distinctive and memorable. To ensure that the right balance of these components is maintained I always stay in close contact with the client and address every project holistically.

→ Develop

Collaboration. Design isn't just about creating the product but making sure the product is developed with high standards to reach the client's goal. Teams need to collaborate, test the product out, and be in constant collaboration with PMs POs, Development, and QA Team. Then we can build a long-lasting partnership.

Thanks for stopping by. Have a nice day. ☻
Thanks for stopping by. Have a nice day. ☻
Thanks for stopping by. Have a nice day. ☻
Thanks for stopping by. Have a nice day. ☻
Thanks for stopping by. Have a nice day. ☻
Thanks for stopping by. Have a nice day. ☻
Thanks for stopping by. Have a nice day. ☻