Project Overview
Neurodiverse children frequently hear a narrative that teaches them that they are dumb and problematic early. We created a free alternative alphabet to showcase great minds that share their differences.
A simple vehicle to celebrate different wired-minds has impacted society and hopefully helps fuel the next generation.
These cards were created as an aspirational everyday teaching aid for children wired differently to see that the world is made up of all sorts of people like them and give them (and loving parents) some real role models to look up to and be encouraged by.
Client
Huge Inc - London Office
Agency
Huge Inc - Colombian Office
Creative Team
Catia Oliveira - Art Director
Zamir Bermeo - Illustrator Lead
Jorge Varon - SVD Illustrator
Miraj Patel - Project Manager