ABC del Bebé Web Redesign
ABC del Bebé is one of the most prominent magazines in Colombia. One of the requests was to do a CMS change; with that in mind, we did the transition and proposed a complete web page redesign because the last UX/UI update was in 2010. We needed to provide the user with a current portal to strengthen brand identity and position as an expert in parenting and family content.
The objectives of the project:
1. Update the content feeding and publishing tool, meeting the needs of different platforms.
2. To deliver to ABC's audiences a current and innovative digital product that communicates in a timely, relevant, and reliable manner.
3. Strengthen our image as experts and leaders in the communication segment on parenting and family issues.
How it started.The first thing we did was a series of research and competitive audits. to understand the market at that time. Also, we did a series of exercises with some users, like card-sorting, to understand their needs and the organization they needed on the site. Finally, we did a series of tests for the logo treatment, typography, color, and illustrations.
Logo & Illustrations update.Taking advantage that the site was going to be updated, we also decided to update the site's logo. We applied the new colors and modified the typography to a more geometric form.
On the other hand, we created a new visual language for the illustrations, making them modern and playful according to the new site's content.
Visual Design Results. We had a very tight deadline; since the ask was to update the CMS, we delivered all the visuals in one month. This site had a significant impact on the company in terms of marketing and page views.
Design System. We also created a design system to organize all the components with their specs to improve our hand-off process to the dev and QA team.
