Smart Displays - 3P Ecosystems Strategy.

Project Overview

Google came to us with a special request. As they are open up to more developers and 3rd party companies, it is essential to demonstrate how being on the Smart Display platform is beneficial.

The objective of the task was to create a 3rd-Party experiences for Google Smart Displays. How might 3rd party experiences live within the ‘Your Day’ page, how can they create their own page within the homescreen or vertical framework, and what would their fullscreen activity look like.

We started this project experimenting with Netflix; after the Google team show them the possibilities Netflix has to showcase their services, they were on board. We created more User Journeys for different brands like Amazon Prime, Snapchat, Hulu, Facebook, Verizon, etc.

Client

Google Assistant.

Agency

Huge Inc.

My Role

Senior Visual Designer.

Creative Team

Paula Vasquez - UX Lead.
Ivaylo Klissarov - Motion Designer.

Designing for Smart Displays
‍
- We needed to create different CUJs to test how the user will use the 3Ps services.
‍
- We understood that users can interact with the Smart Display using voice and touch.

- The UI needs to be glanceable from a distance. It is not a tablet.
‍
-The home screen is comprised of pages which have a dynamic grid of tiles.

Designing for multiple 3Ps
‍
-It’s worth noting that 3Ps have different nomenclature and terminology for parts of their platforms (ie. when a user wants to save a movie/tv show for later viewing on Netflix they add to “My List” v on Hulu they add to “My Stuff”

-It is critical that our explorations align with these variances between 3Ps so our pitch work feels true to feature and impactful

We needed to take into consideration many variants:
‍
-Smart Displays can may be placed in a communal area and used by all members of the family, how this can be use for everyone?

-Keep the balance between the 3Ps visual and the Smart Display language.

Besides all the technical things we need to keep in mind, we also had to create two visual languages: how it will look in light and dark mode?

Motion CUJs here.
This document is confidential to protect client confidentiality; please don’t transfer outside.

Snapchat

After we pitch this with Netflix, we were asked to generate more CUJs for other differents 3Ps. With Snapchat, we worked with a different approach because it was a social media platform, we needed to think about other settings.

Motion CUJs here.
‍This document is confidential to protect client confidentiality; please don’t transfer outside.

Amazon Prime

With Amazon Prime, we took the same approach as we did with Netflix; the differences with language, how Amazon spoke to the users, and how we needed it to integrate that in the CUJs.

Motion CUJs here.
This document is confidential to protect client confidentiality; please don’t transfer outside.

Smart Displays - 3P Ecosystems Strategy.

Project Overview

We needed to take into consideration many variants:‍-Smart Displays can may be placed in a communal area and used by all members of the family, how this can be use for everyone?-Keep the balance between the 3Ps visual and the Smart Display language.

Besides all the technical things we need to keep in mind, we also had to create two visual languages: how it will look in light and dark mode?

Motion CUJs here.This document is confidential to protect client confidentiality; please don’t transfer outside.

SnapchatAfter we pitch this with Netflix, we were asked to generate more CUJs for other differents 3Ps. With Snapchat, we worked with a different approach because it was a social media platform, we needed to think about other settings.

Motion CUJs here.‍This document is confidential to protect client confidentiality; please don’t transfer outside.

Amazon PrimeWith Amazon Prime, we took the same approach as we did with Netflix; the differences with language, how Amazon spoke to the users, and how we needed it to integrate that in the CUJs.

Motion CUJs here.This document is confidential to protect client confidentiality; please don’t transfer outside.

We needed to take into consideration many variants:
‍
-Smart Displays can may be placed in a communal area and used by all members of the family, how this can be use for everyone?

-Keep the balance between the 3Ps visual and the Smart Display language.

Motion CUJs here.
This document is confidential to protect client confidentiality; please don’t transfer outside.

Snapchat

After we pitch this with Netflix, we were asked to generate more CUJs for other differents 3Ps. With Snapchat, we worked with a different approach because it was a social media platform, we needed to think about other settings.

Motion CUJs here.
‍This document is confidential to protect client confidentiality; please don’t transfer outside.

Amazon Prime

With Amazon Prime, we took the same approach as we did with Netflix; the differences with language, how Amazon spoke to the users, and how we needed it to integrate that in the CUJs.

Motion CUJs here.
This document is confidential to protect client confidentiality; please don’t transfer outside.