For the wireframes definition, one of my colleagues started to organize the architecture information of the site; the main idea for this site was to showcase editorially all the services that the company was offering by creating a modular system.
Considering that we didn't have much time, we started to explore diverse concepts for the page's visual language. Having in mind that the client wanted a different language for his brand, we added the four main colors of the identity, and we selected the brand typography and started to built the visual language of the page.